Delivering healthcare & wellness work that works
When we started Mags & Marrelli Creative Group, one of our first clients was Southwest Community Health Center right here in Bridgeport, Connecticut.
Since then, the health & wellness division of our agency has expanded to encompass brand development, visual identity, corporate marketing strategy, marketing campaigns, web design, fundraising, patient experience, and public advocacy for a variety of health and wellness entities.
Drawing on our pharma/OTC experience with brands like Amgen and Galderma, we are able to create impactful campaigns within a regulated environment.
Very digital
Social lovers
Big thinkers
Traditional
Creative Strategy
Integrated Ideation
Brainstorming
Concepting
Brand Planning
Promotion ideas
Activation ideas
Pitching Business
Client Management
Display Ads
Responsive Design
Copywriting
Ux & Ui
SEO / SEM
Video & TV
eCommerce
Animation
Websites
Paid & Organic
Content Creation
Social Writing
Social Design
Photography
Animation
Social Ideation
Advertising
Brand Development
Signage
Event Support
In-Store
TV Spots
Radio
PR
Experience with these brands
How can we help you?
We'd be happy to discuss any opportunity you may have to determine the best next steps.
Southwest Community Health Center Mobile Unit
Southwest’s first Mobile Medical/Dental Unit. The fully outfitted RV allows Southwest to broaden its community outreach with the hope of eliminating healthcare barriers for all residents. Mags & Marrelli had the honor of designing the exterior wrap, “Healthcare for All,” which is a bold statement of Southwest’s mission.
Our colorful, eye-catching design reflects the diversity and multiculturalism that is Bridgeport. The design was part of a broader marketing campaign to help Southwest stand-out in the crowded “me too” category of healthcare. By being decidedly different and embracing the languages of the world, Southwest connects with its diverse population.
In addition, M&M helped launch Southwest’s mass COVID-19 vaccination site, serving thousands of residents across the region. Our teams also helped drive massive vaccine turnouts at “pop-up” locations like The University of Bridgeport, Homes for the Brave, and The Caroline House.
Our teams spent countless hours ensuring that residents knew when and where vaccinations were taking place through one of the toughest times in recent history. As agency of record, we’ve worked on dozens of heartfelt initiatives with this amazing client team.
Services we provided this client:
Creative Strategy
Integrated Ideation
Brainstorming
Concepting
Brand Planning
Promotion ideas
Client Management
Display Ads
Responsive Design
Copywriting
Ux & Ui
Video & TV
Animation
Website design
Paid & Organic
Content Creation
Social Writing
Social Design
Photography
Animation
Social Ideation
Advertising
Brand Development
Signage
Event Support
Radio
PR
OOH
Let's evolve your brand today.
Connecticut Institute for Communities
The Connecticut Institute for Communities, Inc. had a branding problem. It wanted to create a self-standing brand for its growing health centers across Greater Danbury, CT. But it also wanted to pay homage to the parent organization. After extensive stakeholder research, community polling, and design experimentation, CIFC Health was born.
More than a name change, more than a beautiful new logo, Mags & Marrelli provided CIFC Health with new Mission, Vision & Value statements that helped align the company and its providers with a message that was aspirational but at the same time realistic.
The new visual identity took center stage with an elegant visual wrap at their main campus location in the middle of downtown Danbury. CIFC Health rebranding is a long journey that is just getting started. Our work includes physical branding, digital branding, listings management across its expanding network of sites.
Muscular Dystrophy Foundation
Mags & Marrelli partnered with the Muscular Dystrophy Association (MDA) to create a series of targeted emails aimed at generating donations. Our goal was to optimize the campaign over key giving occasions by focusing on the most effective copy, art, and calls to action.
We worked closely with the MDA to understand the target audience, key messages, and donation goals. We developed a strategic plan to create a variety of email themes that would resonate with potential donors. Our team then designed multiple test cells to evaluate the effectiveness of different creative elements and calls to action. We closely monitored the performance of each email by tracking open rates, click-throughs and donations generated.
As the campaign progressed, Mags & Marrelli analyzed the data collected from each test cell to determine the most effective elements. Our team continuously refined the email templates by focusing on the best-performing copy, art, and calls to action, ensuring that each email sent was more impactful than the previous ones. Our email marketing campaign generated a significant increase in donations for the MDA. By continuously optimizing the creative elements, we were able to drive a higher overall conversion rate with a substantial boost in donor engagement. Our creative strategy, combined with data-driven optimization, raised funds for the Muscular Dystrophy Association while increasing awareness about the organization and its mission.
Journey Health & Lifestyle website design
Journey Health & Lifestyle website design
Journey Health & Lifestyle website design - products available
Journey Health & Lifestyle website design
Journey Health
Ux, Ui and ecommerce consulting
Journey Health helps seniors live healthier, comfortable, active and connected lives by providing them premium, innovative products and services. We worked with a parter agency to bring our UX/Ui and e-commerce experience to the table in order to create a site that was easy to use for people of all ages. In working directly with an e-commerce technology team we were able to help create an experience for seniors that give them the access to products that they need. The result was an effective e-commerce experience that has helped to skyrocket sales.